Business Marketing & Management SB INT
Description
This coursebook is addressed to adults at the upper-intermediate level, B2/B2+. The textbook has been prepared in the convention of the direct and communicative approaches. Both methods are interwoven in the book creating an interesting and motivating experience. You can find out more about this method at this address: Direct Method
Marketing and Management is a coursebook for learning a professional language. The book covers such areas as management, negotiation, advertising, marketing and brand management. It includes advanced vocabulary, idioms and phrasal verbs. Traditional dialogues in the convention of the direct method are interwoven with short, interesting texts on the issues discussed.
The new coursebook is more than just a plain printed book. It enables students to gain access to a huge database of functional knowledge.
- Online exercises (ask your language school for access)
- Full version of the interactive coursebook (desktop & smartphone; ask your language school for access)
- MP3 files (ask your language school for access)
- DLL E-book (mobile app) – paid extra
Files to download:
Technical data
| Level | B2/B2+ Upper-intermediate |
| Contains | 15 lessons; 3 modules |
| Number of pages | 166 |
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